BMW Tries To Crack The Nut On Enthusiasts That Won't Be Caught Dead In An EV - AutoSpies Auto News

In the face of the resistance of the enthusiasts, BMW's M division is attempting a bicephalic strategy: to preserve the thermal soul while preparing for a future 100% electric one. In any case, the Bavarian firm has no choice. Especially not in Europe where emission standards are increasingly strict. A loyal clientele... and difficult to convert At BMW M, one does not have illusions: the electric car does not make purists dream. Yet, electrifica…

BMW Admits It's Harder To Convince M Buyers To Get An EV

Although BMW M has been selling electric cars since the i4 M50 launched in 2021, it hasn’t yet introduced a full-fat M car. But that day is coming. In 2027, the Neue Klasse i3 sedan launching next year will receive a true M derivative under the “ZA0” codename. However, the German luxury automaker knows that core customers may hesitate to switch to EVs. In an interview with Top Gear magazine, BMW M’s Head of Customer, Brand, and Sales admitted th…

BMW Tries To Crack The Nut On Enthusiasts That Won't Be Caught Dead In An EV - AutoSpies Auto News

BMW Tries To Crack The Nut On Enthusiasts That Won't Be Caught Dead In An EV