Bluesky Set Out to Fix Social Media. Now It's Running Into Familiar Problems

Bluesky set out to fix social media. Now it's running into familiar problems

Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.

Fast Company: Bluesky set out to fix social media. Now it’s running into familiar problems

Fast Company: Bluesky set out to fix social media. Now it’s running into familiar problems. “Once lauded as the heroic anti-X, a more principled and moralistic Twitterverse, Bluesky now appears to be struggling to retain users and build a sustainable, competitive business model. Its identity as an alternative to Twitter drew in waves of oppositional voices, often labeled ‘Resistance Twitter,’ but that positioning may now be its biggest hurdle.”