Bloomington Transit to launch new micro-transit service with slogan: ‘BLink and you’ll be there!’

The B Square

Bloomington Transit to launch new micro-transit service with slogan: ‘BLink and you’ll be there!’

Starting July 15, Bloomington Transit (BT) plans to start offering a new zone-based on-demand service that is meant to help connect riders to the fixed-route bus system, or even provide the whole trip. The program is branded as BLink—which is pronounced “blink” not “bee-link.” The pronunciation squares up with the marketing slogan: BLink and you’ll be there! Presenting the planned BLink service program on Tuesday night at the regular meeting of …