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Blackpink's Jisoo Joins Salomon as Global Ambassador

Summary by designscene.net
Photography by Alvaro Deamud Cortes Salomon announces Blackpink‘s Jisoo as a new global ambassador, opening a long-term partnership shaped by outdoor lifestyle, fashion, culture, and movement. The collaboration brings one of today’s most visible global figures into Salomon’s expanding universe, as the brand continues to build connections beyond technical performance and into everyday style. NEWS Jisoo has built a major presence across music, fas…
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4 Articles

Jisoo has just made one of the most unexpected—and strategic—moves in the fashion and sports world. The singer, actress, and global K-pop icon has been announced as Salomon's new international ambassador, marking a new chapter for the French brand, whose evolution from technical mountain gear to the center of the fashion conversation continues to accelerate. Jisoo's selection doesn't seem accidental.

From the French Alps to Seoul’s street style. Confirming its global cultural momentum, Salomon has announced Jisoo, a consolidated figure of global fashion and entertainment, as its new global ambassador. The photos of the campaign, signed by Álvaro Beamud Cortés, anchor the image into a clean aesthetic that dialogues with the brand’s technical heritage without leaving behind the sophisticated look that characterizes it. The alliance between Ann…

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designscene.net broke the news on Thursday, May 28, 2026.
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