Holiday Spending Hits New Highs, Sort Of

Holiday Spending Hits New Highs, Sort Of

As they say in retail circles, TGIBF: Thank God, it’s Black Friday. Despite fears of weakening consumer sentiment and flashing warning signs of a broad pullback, US shoppers showed up in force over the major holiday shopping weekend. Still, this wasn’t precisely a no-holds-barred shopping spree we’re talking about. Buy Now, Think Later The headline numbers are undeniable. Adobe Analytics estimates that shoppers spent $6.4 billion on Thanksgiving…

Record Holiday Spending Masks Deep Consumer Divide

American consumers are spending more this holiday season despite bleak views of the economy. Online Black Friday sales hit $11.8 billion, up 9.1% from last year, while total Black Friday spending rose 4.1%, according to Adobe Analytics and Mastercard SpendingPulse. Cyber Monday sales are projected to reach a record $14.2 billion. Analysts note the strong spending is masking underlying strain. Salesforce data shows discounts were shallower, the a…

US Black Friday online spending hits record $11.8b

U.S. consumers spent a record 11.8 billion U.S. dollars online on Black Friday, up from 10.8 billion dollars a year ago, according to data from Adobe Analytics, reported Xinhua. The platform projects that Cyber Monday on Dec. 1 will see even higher online spending, reaching 14.2 billion dollars. For the holiday season from Nov. 1 to Dec. 31, it also forecasts a total online spending of 253.4 billion dollars this year, compared with 241.1 billion…

Black Friday Spending Surge Masks Declining Consumer Purchasing Power

American shoppers broke spending records during Black Friday 2025, but the numbers reveal a troubling reality: consumers paid more to buy less as inflation and tariffs continued to erode purchasing power. Online sales reached $11.8 billion on Black Friday, marking a 9.1% increase from 2024, according to Adobe Analytics. Consumers spent $6.4 billion on Thanksgiving Day, and combined with Black Friday, the figures initially suggested robust consum…