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Black Friday Redefined: A month-long ritual of planning, patience and price-checking
Nearly 70% of Americans now view Black Friday as a month-long season focused on strategic shopping and timing rather than a single-day event, TopCashback research shows.
- On Nov. 03, 2025, TopCashback reported nearly 7 in 10 Americans now view Black Friday as a month-long shopping season, evolving from a single-day event, the MISSION, Kan. press release says.
- TopCashback's analysts find shoppers are more strategic and less impulsive, prioritizing timing, confidence, and purchases that feel worthwhile, a shift Destiny Chatman describes as prioritizing pride in spending.
- Results indicate discounts and impulse buying remain central as nearly 87% of shoppers say upfront savings motivate them most, while more than 62% occasionally buy unplanned items.
- Experts recommend planning ahead as 44% of shoppers prefer more time to shop and 55% of Americans would be indifferent if Black Friday disappeared.
- Despite skepticism, Black Friday still cycles between excitement and restraint, as two-thirds of shoppers say brands create fake urgency and 30% say it happens sometimes.
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54 Articles
Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking
MISSION, Kan., Nov. 03, 2025 (GLOBE NEWSWIRE) -- (Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement. According to new research from TopCashback, nearly 7 in 10 Americans no longer consider Black Friday a one-day event, viewing it instead as a month-long shopping season. Only about one-third still see it as a singl…
·New York, United States
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Rutland Herald+52 Reposted by 52 other sources
Black Friday Redefined: A month-long ritual of planning, patience and price-checking
(Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement.
Coverage Details
Total News Sources54
Leaning Left3Leaning Right4Center24Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
C 77%
13%
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