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Black Friday Has Already Started for AI: Brands Need to Dispute Recommendations Before November

Summary by Globo
Black Friday takes place only in November, but the consumer attention dispute has already begun and, in 2026, it also takes place within artificial intelligence tools. In addition to researching prices in search engines, marketplaces and social networks, consumers have started to resort to platforms such as ChatGPT and Gemini to discover products, compare alternatives, check promotions and decide which brands to consider. New Logic Purchasing Re…

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Black Friday takes place only in November, but the consumer attention dispute has already begun and, in 2026, it also takes place within artificial intelligence tools. In addition to researching prices in search engines, marketplaces and social networks, consumers have started to resort to platforms such as ChatGPT and Gemini to discover products, compare alternatives, check promotions and decide which brands to consider. New Logic Purchasing Re…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Wednesday, October 21, 2026.
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