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Black Friday data shows US shoppers spent $10.8bn online

  • US shoppers spent approximately $10.8 billion online on Black Friday, an increase of 10.2% from last year, according to Adobe Analytics.
  • In 2023, online sales grew by 14.6% compared to the previous year, showcasing e-commerce's success.
  • Retail sales, excluding automotive, rose by 3.4% on Black Friday, marking the start of the holiday shopping season, as reported by Mastercard SpendingPulse.
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