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Black Friday Arrives with Solid Momentum Despite Tariffs and Economic Uncertainty

Retailers face rising import costs from tariffs, passing some to consumers while online sales rose 7.5% through early November, showing strong holiday demand.

  • Black Friday may no longer have the same enthusiasm as in the past, but it still remains the biggest shopping day in the U.S., kicking off the holiday shopping season.
  • Companies navigate an uncertain economic environment and wrestle with President Trump's tariffs on imported goods, with some absorbing costs and pulling back on hiring instead of raising prices.
  • Despite concerns about tariffs and the economy, shoppers have remained resilient and willing to spend, according to solid quarterly sales reports from retailers, though some are focusing on deals and being selective in purchases.
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The Black Friday marks the start of the Christmas shopping season in the United States and this year comes as companies navigate an uncertain economic landscape and deal with the volatility of President Donald Trump’s tariffs on imported goods. Many have absorbed some of the costs and reduced contracting rather than increasing prices for customers. Consumer confidence in the U.S. economy fell this month to the lowest level since April, when Trum…

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KERO broke the news in on Wednesday, November 26, 2025.
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