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Bjørn Gulden, Adidas CEO: “This World Cup was like a fairytale for me”
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Bjørn Gulden, Adidas CEO: “This World Cup was like a fairytale for me”
COURTESY: ADIDAS The 2026 World Cup drove a 74% increase in Adidas football sales during the second quarter, fueled by kits for 14 national teams, the official Trionda ball, historic jerseys, and a strategy that extended the sports conversation into fashion, stores, and digital platforms. READ ALSO. Adidas broke the billion-dollar barrier in marketing spending thanks to the 2026 World Cup effect: what other brands should learn The category led t…
·Mexico City, Mexico
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