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Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

  • On May 14, 2025, Bitcoin approached $104,000 while Google search volume for Bitcoin remained flat, indicating low retail investor interest.
  • This low retail interest follows historical patterns where retail investors typically engage about a week after BTC surpasses previous all-time highs, but currently remain net sellers.
  • Supporting data shows individual retail investors sold 247,000 BTC in 2025, equivalent to $23 billion, while institutional buyers, led by Michael Saylor’s Strategy, acquired 77% of 157,000 BTC purchased.
  • Retail demand for Bitcoin last peaked on November 15, 2024, with Coinbase app rankings spiking and search interest reaching its highest point in over two years following the November 6 all-time high break.
  • The current flat retail interest amid rising Bitcoin prices suggests institutional investors dominate market dynamics, potentially affecting the sustainability of the rally and signaling a shift in retail investor behavior.
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Cointelegraph broke the news in on Thursday, May 15, 2025.
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