Billy, Markus or Malm, the Hidden System Behind the Names of Ikea's Furniture

20minutos

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Factuality

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In IKEA there are impressive advances like the autonomous drones with AI that manage the inventory, but despite the fact that everything follows a more modern path, something that still remains a “problem” the designation of the products it offers.Unlike competitions like Leroy Merlin, JYSK and Conforama, the furniture of IKEA have very peculiar titles, such as Gutviken, Kackling, Ålhult, Lätt and others that seem even names of people. The truth…