US EditionBillie Eilish Reinvents the Uno with Mattel and Her Fans Go Crazy with the Special Edition
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Music, fashion and now board games, Billie Eilish continues to expand her creative universe and joins Mattel to launch UNO Canvas Billie Eilish, a special edition that fuses minimalist design, artistic aesthetics and custom rules that the singer herself defended as a child. The release represents not only a collectible product, but also a strategic movement for Mattel in a market where table games compete with digital experiences. Since its acqu…
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