Phia Accused of 'Cookie Stuffing,' Taking Affiliate Credit on Purchases It Didn't Earn
Bloomberg said tests found Phia opened background tabs and replaced rival referral codes, letting the startup claim commissions it did not earn.
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9 Articles
The 23-year-old is the youngest of the three children of the tycoon's ex-marriage with Melinda French Gates.She founded a successful company with her friend Sophia Kianni, but now faces a controversial accusation.
Phia, a shopping app co-founded by Phoebe Gates — Bill Gates' 23-year-old daughter — was accused of improperly claiming credit for online sales that were not actually generated by him. The browser extension, which uses artificial intelligence, would have recorded what was described as "false clicks" on retail sites, by charging commissions on sales that the company had not actually won, according to a Bloomberg report. The failure — which was al…
Phia accused of 'cookie stuffing,' taking affiliate credit on purchases it didn't earn
Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.
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