US EditionGold Digger? Bill Belichick, Jordon Hudson File Attention-Grabbing Trademark
Bill Belichick and Jordon Hudson filed trademark applications for phrases including "gold digger" under TCE Rights Management LLC, protecting their jewelry brand and related coaching career puns.
- On Aug. 25, TCE Rights Management LLC filed to trademark `Gold Digger` for jewelry and keychains, with the company tied to Bill Belichick and managed by Jordon Hudson.
- Earlier this year, the couple launched a trademark strategy focusing on puns and protective phrases, filing 17 terms to build merchandise and protect Bill Belichick-related marks.
- Amid public jokes, the pair have faced ribbing by Shane Gillis and Snoop Dogg while Jordon Hudson expanded her holdings, buying three homes for about $7.5 million and a $610,000 cottage.
- The move aims to expand their business empire by monetizing branded jewelry, timed as Bill Belichick prepares for his North Carolina head coaching debut on Monday amid ongoing 2025 attention.
- Industry observers say the approach mirrors artists protecting their IP, echoing Taylor Swift's strategy, as the pair previously filed coaching trademarks like `Chapel Bill` and `All-Belichick Team` earlier this year.
24 Articles
24 Articles
NFL coach Bill Belichick’s girlfriend Jordon Hudson files bold new trademark
Jordon Hudson, the 24-year-old girlfriend of former New England Patriots head coach Bill Belichick, is making headlines after filing to trademark the phrase Gold Digger. The application, submitted on August 25 through her company TCE Rights Management LLC, outlines plans to use the phrase on jewelry, keychains, and other accessories. The move is widely interpreted as an attempt to reclaim and monetize a term that has frequently been used against…
Jordon Hudson and Bill Belichick File 'Gold Digger' Trademark
Bill Belichick and Jordon Hudson want to own the “gold digger” moniker — literally. TCE Rights Management LLC, the company owned by the North Carolina football coach and managed by his girlfriend, filed to trademark the term to be used on jewelry and keychains, trademark attorney Josh Gerben reported on Wednesday, August 27. The term pokes fun at the age gap between Belichick, 73, and Hudson, 24, who began dating in 2023. Belichick’s company als…
‘This Is Not the Flex You Think It Is’: Jordon Hudson Attempts to Trademark Insult From Critics About Her Bill Belichick Relationship
Bill Belichick‘s 24-year-old girlfriend, Jordon Hudson, is taking trolling to a whole other level amid intense scrutiny of their 49-year age gap relationship. After keeping somewhat of a low profile due to the mass criticism of her impact on the former NFL coach and his new gig as University of North Carolina football coach, Hudson has now filed to trademark a commonly used term that critics use to describe her: “Gold digger.” Jordon Hudson file…
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