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Big Thrills, Small Bills: Super Bowl 58 Regional Ads

Summary by Ground News
A regional buy gets brands in-game media in select markets where brands can more readily prove they will have success. The tactic lets brands put more precious budget into production while grasping the moment as a rally for fandom. With social media extensions, agencies know they can get more bang for the buck while drafting off Big Game energy.

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Big Thrills, Small Bills: Super Bowl 58 Regional Ads

At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local buy. The tactic lets brands put more precious budget into production while grasping...

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Adweek broke the news in on Friday, February 2, 2024.
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