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Big M: the small burger chain that is rising... imitating McDonald's

Summary by Le Parisien
Created in 2019, the halal fast-food brand continues to grow. A success that is as much due to its quality-price ratio as to its imitation of the competition's iconic products.

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  • 100% of the sources lean Right
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Le Parisien broke the news in Paris, France on Saturday, February 3, 2024.
Sources are mostly out of (0)