US EditionUPDATE - Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option
- Modelo has launched its first non-alcoholic product, Modelo Chelada Limón y Sal Non-Alcoholic, available nationwide in the U.S.
- Logan Jensen, Vice President of Brand Marketing at Modelo, stated that consumers want choices without compromise.
- The non-alcoholic segment for cheladas is expected to grow by 50% in the next two years, indicating strong market demand.
- Modelo Chelada Limón y Sal Non-Alcoholic is now available in 12 oz 6-packs, priced similarly to Corona Non-Alcoholic.
11 Articles
11 Articles
Waterloo Chronicle
Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option
CHICAGO, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Modelo®, the No. 1 beer brand in the U.S. by sales1, is expanding its portfolio with its first non-alcoholic offering: Modelo Chelada® Limón y Sal Non-Alcoholic. Launching in leading Modelo markets nationwide, the…
Modelo Debuts First Non-Alcoholic Beverage in the U.S.
Modelo is debuting its first non-alcoholic beverage in the U.S. market, an unsurprising move that adds to the slew of big brands introducing zero-proof products. The drink, called Modelo Chelada Limón y Sal Non-Alcoholic, is a chelada-inspired canned beverage and is now on shelves in key Modelo markets nationwide, including Illinois, New York, Texas, Florida, and California. Modelo has on occasion been the top-selling beer in the U.S., and this …
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