US EditionBig 12 commish Brett Yormark, Texas Tech booster Cody Campbell clash over schedule
Yormark says Friday Big 12 games drew ratings 64% higher in 2025, while Campbell cites competitive concerns and Texas high school football traditions.
- Big 12 Commissioner Brett Yormark publicly rebuked Texas Tech Board of Regents Chairman Cody Campbell on Wednesday, dismissing the booster's opposition to moving the Red Raiders' conference opener against Houston to a Friday night.
- Yormark stated the Big 12 board and athletic directors previously approved shifting up to 12 games annually from Saturdays to boost viewership. Friday night games delivered ratings 64% higher than the conference average in 2025.
- Campbell argued that Friday nights are "sacred" for high school football in Texas and cited logistical concerns about the team's short turnaround after traveling to Oregon State the prior Saturday.
- Escalating the dispute, Campbell wrote on X early Thursday morning, "Apparently Brett didn't get the memo: EVERYTHING RUNS THROUGH LUBBOCK!!" and told ESPN Yormark "needs to remember that he works for the presidents."
- Campbell claimed TV partners "have an ability to influence those decisions" on scheduling and chose not to prioritize the cultural importance of Texas high school football despite understanding the ratings rationale.
13 Articles
13 Articles
Texas Tech booster Cody Campbell feuds with Big 12's Brett Yormark over Friday night game move
Texas Tech booster Cody Campbell and Big 12 commissioner Brett Yormark sparred on social media over a Red Raiders football game potentially being moved to Friday night.
Former Texas Tech lineman turned booster exchanges jabs with Big 12 commissioner Brett Yormark.
Texas Tech Mega-Booster Rips Big 12 For Greedy Move That Creates Recruiting Conflict
The Texas Tech football team opens Big 12 play against Houston in the third week of the 2026 season. That game will reportedly be moved from a Saturday to a Friday. The change will have significant impacts on recruiting. The Red Raiders may not be able to host instate prospects competing in the high school football season. Mega-booster Cody Campbell ripped conference commissioner Brett Yormark to begin a public feud. He pushed against the schedu…
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