Biennial Southeast Asian football championship renamed ASEAN Hyundai Cup

Biennial Southeast Asian football championship renamed ASEAN Hyundai Cup

Hyundai will also become a presenting partner of three other major ASEAN football championships.

Southeast Asia's most prestigious football tournament now has a new name: the ASEAN Hyundai Cup.

AFF Renamed ‘ASEAN Hyundai Cup’ in 2026

ASEAN Football Federation (AFF) today unveiled Hyundai Motor as the new Title Partner of the region’s most prestigious men’s national team tournament, officially renamed the ASEAN Hyundai Cup. This landmark sponsorship deal, brokered by AFF’s exclusive commercial partner SPORTFIVE, marks Hyundai’s first major partnership with ASEAN football and signals a transformative chapter for the sport in the region. The South Korean mobility giant, renowne…

AFF rebrands regional showpiece as ASEAN Hyundai Cup

The ASEAN Football Federation officially announced Monday the renaming of Southeast Asia’s flagship men’s national football tournament to the ASEAN Hyundai Cup, following a landmark partnership with global mobility leader Hyundai Motor. The official announcement was made during a press conference in Jakarta, attended by top representatives from Hyundai, AFF, and SPORTFIVE, including AFF General Secretary Winston Lee, Hyundai Motor Asia Pacific P…