US EditionBible sales keep growing, even as many Americans lose their religion
Bible sales rose 11% in 2025, reaching over 18 million copies sold as publishers meet demand with diverse editions and app-linked Bibles, despite declining religiosity.
- As of September, Circana data show more than 18 million Bibles sold this year, including 2.4 million in September 2025, with 2025 set to surpass 2024's 20-year high.
- Publishers are offering 22 translations and hundreds of editions, while apps like Filament and Tyndale House Publishers’ NLT app increase Bible accessibility for new and younger readers.
- The American Bible Society found about 41% of Americans qualify as Bible users, with 36% of Gen Z and 39% of millennials reading the Bible multiple times yearly.
- Publishers and creators are seeing success as Tim Wildsmith gained over a quarter-million followers after a review with more than 18,000 views, while the NIV Study Bible recently passed 10 million copies sold.
- Despite rising purchases, a Gallup survey released Thursday found only 49% say religion is important, and publishers cannot track buyer demographics, complicating analysis.
22 Articles
22 Articles
Bible Sales Are Surging to Record Highs.
PULSE POINTSWHAT HAPPENED: Bible sales in the U.S. have seen a significant increase, with 2025 on track to surpass record-breaking sales levels set in 2024.WHO WAS INVOLVED: Industry analysts, publishers such as Tyndale and Zondervan, and Bible readers across the country.WHEN & WHERE: The rise in sales has been ongoing since 2021, with a noted surge in September 2025, coinciding with the passing of conservative activist Charlie Kirk.KEY QUOTE: “…
Bible sales keep growing, even as many Americans lose their religion
(RNS) — Many Americans may have lost faith in organized religion, but according to recent data, they still love the Good Book. As of September, Bible sales were up 11% this year over 2024, part of a continuing boom in Bible sales. That includes 2.4 million sold in September 2025 as part of a surge […]
Coverage Details
Bias Distribution
- 42% of the sources lean Left, 42% of the sources are Center
Factuality
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