US EditionBeyond Trend-Chasing: Using AI to Build Sustainable Audience Engagement
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Beyond Trend-Chasing: Using AI to Build Sustainable Audience Engagement
In today’s relentless media cycle, chasing viral stories without a strategy is a race to the bottom. Yes, following trending content can sometimes lead to spikes in traffic, but without a deliberate approach, those spikes flatten fast. And if you are late to cover a trending story, audiences tune out. Teams burn out. Revenue stalls. Forward-thinking publishers are shifting course. Rather than reacting after a story peaks, they’re using content i…
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