US EditionBeyond Transactions: How to Build Customer Relationships That Last
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Beyond Transactions: How to Build Customer Relationships That Last
Previously published on Sales & Marketing Management If you work in customer experience, you’ve likely heard the phrase “the customer is always right.” In reality, good CX isn’t about always saying yes. True customer experience is about building a consultative relationship – one where you prioritize long-term success over short-term wins. Sometimes, that means having tough conversations, pushing back when necessary, or even walking away from a p…
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