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Beyond The Brochure: Syed Fuad Mehdi on IBA
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Beyond The Brochure: Syed Fuad Mehdi on IBA
Fuad Mehdi reflects on his journey across banking, media, and education to define what makes a brand legitimate. He reveals how IBA Karachi articulates its standards to the world, ensuring that excellence is never under-recognised in a crowded market. Synergyzer: How do you market IBA’s “soul” so it does not feel like a premium commodity? Fuad Mehdi: IBA’s soul cannot be marketed like a commodity because it is not built on cosmetic features; it …
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