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Beyond SPF 50+: What’s Next for Sunscreen Innovation in India
Summary by Mintel
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Beyond SPF 50+: What’s Next for Sunscreen Innovation in India
The suncare category in India is heating up—not just under the country’s tropical sun, but in courtrooms and campaign battles. A recent showdown between legacy brand Lakmé and D2C challenger The Derma Co. has brought SPF efficacy claims into the spotlight, igniting broader questions about trust, transparency, and testing in the sunscreen market. India’s suncare market is growing rapidly. As per Mintel’s Global New Product Database, suncare laun…
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