Published 20 days ago • loading... • Updated 19 days ago

Beyond Snaps Up Buy Buy Baby Brand For $5 Million: Details - Beyond (NYSE:BYON)

Summary by Benzinga

Shares of online retailer Beyond, Inc. (NASDAQ:BYON) are trading lower on Monday. The parent company of Bed Bath & Beyond and Overstock, has acquired the global rights to the Buy Buy Baby brand. The deal, worth $5 million, encompasses assets like intellectual property, vendor relationships, and domain names. Beyond has signed an Asset Purchase Agreement with BBBY Acquisition Co. LLC for the transaction. The acquisition aligns with Beyond’s large…

5 Articles

All

Left

Center

Right

Benzinga

Beyond Snaps Up Buy Buy Baby Brand For $5 Million: Details - Beyond (NYSE:BYON)

20 days ago·New York, United States

Read Full Article

Home Textiles Today

Beyond Inc.’s new $5 million acquisition reunites legacy retailers

Kirkland’s will be responsible for integrating the acquired retail brand into Bed Bath & Beyond stores and opening standalone locations.

19 days ago

Read Full Article

RetailWit

Beyond buys BuyBuy Baby for $5M – RetailWit

The move reunites the baby brand with its former parent company and includes the possibility of opening new stand-alone stores.

20 days ago

Read Full Article

Sourcing Journal

This Could Be How Beyond Inc. Will Grow Its Baby & Beyond Concept

Bed Bath & Beyond owner Beyond Inc. to reunite the home retailer with its former sibling BuyBuy Baby.

20 days ago

Read Full Article

NJBIZ

Buybuy Baby, Bed Bath brands reuniting under $5M asset purchase agreement

Buybuy Baby is reuniting with Bed Bath & Beyond. After its assets were sold in the wake of the embattled home goods retailer’s bankruptcy in April 2023, the baby goods chain’s rights are being purchased by Bed Bath & Beyond’s new parent company for $5 million, according to a Feb. 3 announcement. As part of the purchase agreement, Beyond Inc. said it will acquire “certain assets, databases, domains, intellectual property, vendor relationships and…

20 days ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year