US EditionWhat BFCM Teaches Us About QR Codes and the Future of Shopper Engagement
During Black Friday and Cyber Monday, 74% of Southeast Asian shoppers scan QR Codes for deals and personalized experiences that enhance trust and loyalty, reports Uniqode.
- During BFCM, Uniqode, an Indonesian unicorn, positioned QR Codes as essential shopping infrastructure across Southeast Asia, driving broader adoption under Black Friday and Cyber Monday pressure.
- Black Friday pressure acts as a high-stakes test that strips politeness bias and forces shoppers to abandon ineffective QR tools during Black Friday and Cyber Monday.
- When consumers scan, 56% seek promotional offers, 42% want product details, and 19% look for reviews, according to the BFCM QR Code Marketing Report.
- Marketers can use scans to build loyalty, as the report shows QR Code interactions create an engagement loop converting first-time scanners, while 68% of consumers are open to scanning more.
- This year, technical failures undermined trust as 35% faced unscannable codes, 27% slow load times, and 26% broken links, so retail brands and marketers must prioritize HTTPS and fast-loading pages.
20 Articles
20 Articles
What BFCM teaches us about QR Codes and the future of shopper engagement | News Channel 3-12
STEKLO // Shutterstock Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail’s largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, they reveal which digital touchpoints truly work and which are just industry wishful thinking. This year, Uniqode’s data reveals a particularly telling result. According to the BFCM QR Code Marketing Report, 74% of shoppers we…
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