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Beyond Meat Says Now Is ‘Not the Moment’ to Rebrand as It Fights for Survival
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Beyond Meat Says Now Is ‘Not the Moment’ to Rebrand as It Fights for Survival
Beyond Meat isn’t ready to ditch its name. Despite mounting pressure from investors and analysts who believe the plant-based meat category needs a fresh identity to win back consumers, CEO Ethan Brown told stakeholders during the company’s Q1 2025 earnings call that a rebrand is off the table — at least for now. “This is not the moment for a rebrand,” Brown said, according to Plant Based News. The statement lands at a time when Beyond Meat is bl…
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