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Beyond Meat Removes the Word “Flesh” From Your Brand Identity
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The plant food giant Beyond Meat has announced a change in its corporate identity, adopting the name “Beyond The Plant Protein Company”. After a year marked by the drop in the price of its shares to historical minima, this decision represents a strategic turning point: the company ceases to define itself by what it replaces — meat — and moves to focus on the value of the vegetable nutrition it offers. Photo archive Beyond Mind This repositioning…
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