Beyoncé launches a $948 'Bey Keeper' box, sparking online jokes about the empty crate's high price tag.
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Beyoncé sells an empty box for 837.95 euros and the BeyHive accounts. We review when the artists’ luxury merchandising becomes absurd. The entry The luxury merchandising rubs the absurd: from Beyoncé’s empty box for 1,000 euros to Travis Scott’s cushion for 750 was first published on What!.