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Beyoncé’s $1100 Empty Box Has the Beyhive Buzzing

Summary by 106.7 WTLC
Beyoncé launches a $948 'Bey Keeper' box, sparking online jokes about the empty crate's high price tag.
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Beyoncé sells an empty box for 837.95 euros and the BeyHive accounts. We review when the artists’ luxury merchandising becomes absurd. The entry The luxury merchandising rubs the absurd: from Beyoncé’s empty box for 1,000 euros to Travis Scott’s cushion for 750 was first published on What!.

The Rickey Smiley Morning ShowThe Rickey Smiley Morning Show
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Beyoncé’s $1100 Empty Box Has the Beyhive Buzzing

After Beyoncé shared a promotional video for the collector’s box on Instagram, fans filled social media with jokes about what they expected to receive for nearly $1,000.

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Finurah broke the news on Monday, September 7, 2026.
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