Beyoncé using a Cécred product Beyoncé’s haircare brand, Cécred, has officially entered Africa, with Ghana as the first African market in its latest global rollout. Cécred announced its Africa expansion in September 2026, launching online and through select beauty retailers in Ghana. It’s the brand’s first step into the continent since launching in the US in February 2024. The rollout makes Ghana the entry point for West Africa, with plans to …
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