Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend

Designer Sarah Diouf On Creating Her Beyoncé-Approved African Luxury Label Tongoro

By Ugonnaora Owoh ·Updated June 30, 2025 To put it plainly, Sarah Diouf is an image architect. The designer with a degree in visual communication spent the better part of her early twenties spearheading a magazine. She tells me over a call that this portion of her life fueled her creative passion alongside storytelling. As the founder of Tongoro, a brand that possesses a charming aesthetic, Diouf’s designs have been worn by Alicia Keys, Naomi Ca…

Beyoncé and Jay-Z become the main event at Paris Fashion Week

The power of celebrity is the one trend that defined the fashion season in Paris. It wasn't a silhouette, a color or a fabric. Paris Fashion Week ends on Sunday. Nothing captures today’s reality quite like the spectacle of the…

Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend

The power of celebrity is the one trend that defined the fashion season in Paris. It wasn't a silhouette, a color or a fabric. Paris Fashion Week ends on Sunday.

Golden Cowries and Crystals: See How Beyoncé Rocked Senegalese Label Tongoro on Cowboy Carter Tour

Beyoncé hit the stage in Houston for her Cowboy Carter tour, and one of her most memorable outfits was a shimmering bodysuit from the Senegalese fashion brand Tongoro. The piece featured 444 golden Cowries and 44 Crystals for the first night of the Cowboy Carter tour in her hometown of Houston, Texas. Another interesting feature was a mirror-like design on the torso of the outfit.   View this post on Instagram   A post shared by Tongoro (@ton…