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Designing Purpose-Driven Brands – A Q&A with CEO and Master Brand Strategist Katie Smetherman Holmes

Summary by Brainz.
Discover how to build a purpose-driven brand that resonates, inspires, and drives long-term success. In this exclusive interview, Master Brand Strategist Katie Smetherman Holmes shares expert insights on crafting authentic brand identities rooted in values and emotional connection. Learn why purpose matters, how to define it, avoid common branding mistakes, and create a powerful brand story that truly connects with your audience.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Brainz.Brainz.

Designing Purpose-Driven Brands – A Q&A with CEO and Master Brand Strategist Katie Smetherman Holmes

Discover how to build a purpose-driven brand that resonates, inspires, and drives long-term success. In this exclusive interview, Master Brand Strategist Katie Smetherman Holmes shares expert insights on crafting authentic brand identities rooted in values and emotional connection. Learn why purpose matters, how to define it, avoid common branding mistakes, and create a powerful brand story that truly connects with your audience.

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Supply Chain NowSupply Chain Now

The Future of Purpose-Driven Business: Insights from B Lab U.S. & Canada's Jorge Fontanez

https://podcasts.captivate.fm/media/bbd3bc86-c2b9-4791-9a57-6e2dd43b13ee/LWP126-FINAL-AUDIO.mp3 In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Kristi Porter welcome Jorge Fontanez, CEO of B Lab U.S. and Canada, to the show. Jorge discusses his background, the growth and impact of B Lab, and the importance of B Corp certification. Listen as Jorge emphasizes the role of community, continuous improvement, and aligning busines…

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Business ReviewBusiness Review

Better Business Alliance launched: The first alliance in Romania supporting the B Corp movement - Business Review

The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim is to develop the B Corp community in Romania and foster businesses focused on social impact.   The B Corp sustainability and social responsibility certification […] The post Better Business Alliance launched: The first alliance in Romania supporting the B Corp mo…

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Business Review broke the news in on Wednesday, March 26, 2025.
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