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Best Buy names Jason Bonfig as new CEO, replacing Corie Barry in late October

Bonfig, Best Buy's chief customer, product and fulfillment officer, will become the retailer's sixth CEO as sales remain sluggish.

  • Best Buy named Jason Bonfig as its new CEO, succeeding Corie Barry starting October 31.
  • Bonfig, a longtime company veteran, will take over as Best Buy seeks to revive stagnant sales.
  • Barry will remain as a strategic advisor for six months, while the company aims to grow through demand for AI-enabled devices.
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The company has faced weak sales growth in recent years, as inflation, reduced consumer purchasing power, and high interest rates have strained discretionary spending.

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Las Vegas Sun broke the news in Las Vegas, United States on Wednesday, April 22, 2026.
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