Benjamin Moore Just Revealed Its Color of the Year 2027—and It’s a Feel-Good Shade With Serious Staying Power
The archival shade anchors an eight-color palette as the company says it wanted a green that feels timeless and endures beyond trends.
- Benjamin Moore announced Webster Green HC-130 as its 2027 Color of the Year, selecting the archival shade for its "sophisticated composure that enlivens and adapts across design styles," said Director of Marketing Helen Shaw.
- The company spent months analyzing 140 years of archives to find a hue bridging timeless design with contemporary aesthetics, seeking to provide consumers stability in a fast-paced world.
- Webster Green anchors a curated palette of eight colors including White Down and Wild Aster, while Hannah Yeo, Benjamin Moore's senior manager of color marketing, stated they "intentionally chose a green that doesnt reminisce."
- Designers Todd Nickey and Amy Kehoe of the AD100 firm Nickey Kehoe praised the selection, stating "Webster Green is a quiet, yet still dramatic green," while Benjamin Moore makes the hue available through more than 8,500 retailers.
- This announcement follows 2026's Color of the Year, Silhouette, as Benjamin Moore continues leveraging its library of more than 3,500 colors to influence global design standards across 74 countries while championing sustainability.
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Financial Post
Business WireBenjamin Moore Names Webster Green HC-130 as its Colour of the Year 2027
Colour Trends 2027 Delivers a Renewed Take on Timeless Colour MONTVALE, N.J. — Benjamin Moore, a leader in paint, colour, and coatings, announced its Colour of the Year 2027 as Webster Green HC – 130 – a confident hue with undeniable personality, this quintessential green transcends styles and timeframes with ease. From its presence in […]
Benjamin Moore’s Color of the Year 2027 Is What They Call a ‘Quintessential’ Shade of Green
The 140-year-old paint brand combed its archives to find a color that never goes out ot style. Credit: Benjamin MooreWhen the color trends team at Benjamin Moore met to discuss their potential 2027 color of the year, they found themselves pondering the current “unattainable and unsustainable” pace of ever-changing trends.“We think people want a return to a more intentional tempo, and they want their homes to be places that represent who they are…
Benjamin Moore Just Revealed Its Color of the Year 2027—and It’s a Feel-Good Shade With Serious Staying Power
This timeless hue is just what our homes need right now.Credit: Benjamin MooreBenjamin Moore’s highly anticipated color of the year is finally here! The paint brand just announced its pick for 2027: Webster Green HC-130, a rich, classic green with plenty of personality.Webster Green HC-130 by Benjamin MooreThe green is part of Benjamin Moore’s Historical Collection, but it’s not old-fashioned. The brand describes Webster Green as a “quintessenti…
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