US EditionBeloved beauty brand set to vanish from shop shelves after 25 years
- Unilever confirmed it will discontinue REN Clean Skincare, a British beauty brand operating for 25 years, by late 2025.
- The decision followed unsuccessful attempts to sell REN and internal factors alongside market challenges cited by Unilever.
- REN, founded in 2000 and acquired by Unilever in 2015, was known for pioneering clean ingredients and sustainable packaging.
- A Unilever representative expressed their admiration for the REN team's achievements over the past 25 years in business.
- The brand’s closure reflects its inability to sustain long-term success amid internal and market difficulties despite prior growth.
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Sussex Express+8 Reposted by 8 other sources
Uncertain future for UK beauty chain up for sale amid store closure speculation
The brand’s future hangs in the balance as it enters a sale process 💄
·Lewes, United Kingdom
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Unilever to discontinue its Ren skincare brand and business
After 25 years, global FMCG company Unilever plans to shut down its skincare business Ren. The company attributed the decision to a combination of internal factors and market challenges in recent years, which have harmed the brand’s sustainability in the long term. Ren, founded in 2000, was known for pioneering clean skincare and sustainable practices, using natural alternatives and recyclable packaging across its product lines. “We are proud …
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