US EditionKering ousts Gucci CEO, appoints Francesca Bellettini to lead the brand
Francesca Bellettini will lead Gucci's revival, focusing on reconnecting with its identity and reversing a 25% sales drop, as Kering seeks to stabilize its flagship brand.
- On September 17, 2025, Kering named Francesca Bellettini as the president and CEO of Gucci, replacing Stefano Cantino, who had been in the position for under a year.
- This change follows Luca de Meo's official start as Kering CEO earlier that week, who aims to build a leaner organization with Gucci as the group's flagship brand.
- Bellettini brings extensive luxury experience including a decade leading Saint Laurent and is expected to stabilize Gucci alongside creative director Demna amid brand challenges.
- Kering reported a 46 percent net profit plunge in the first half of 2025, driven mainly by a 25 percent year-on-year sales decline at Gucci, while Bellettini expressed honor and eagerness to lead under de Meo's leadership.
- The appointment signals Kering's urgent focus on reviving Gucci to restore desirability and growth as part of de Meo's broader strategic turnaround plan.
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Kering appoints Francesca Bellettini to lead Gucci
French multinational luxury goods group Kering on Wednesday appointed Francesca Bellettini to lead Gucci. Kering announced Bellettini's appointment as President and CEO of Gucci, reporting to the Kering group's new CEO, Luca de Meo. (ANSA)
While the brand is struggling to boost its sales, the group has just announced a new direction. ...
Kering ousts Gucci CEO, appoints Francesca Bellettini to lead the brand
French luxury group Kering has named Francesca Bellettini the new chief executive of its flagship Gucci brand, replacing Stefano Cantino after just nine months in the job, in the first major management change under new group CEO Luca de Meo.
Francesca Bellettini is the new CEO and president of Gucci, the leading brand (and big sick) of the luxury group Kering. The decision, anticipated in...
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