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Bella Hadid’s Big Plans for Orebella

Summary by Vogue
Today, Ôrəbella is launching body and hair mists, adding to its fragrance lineup. Bella Hadid shares her plans for the next phase of her brand.

2 Articles

The world of contemporary perfumery continues to evolve, and Bella Hadid is once again at the heart of this transformation with a new strategic step for her brand, Orebella. The company has just announced its entry into a completely new category: Body & Hair Perfume Mists, a concept that redefines how perfume is experienced on a daily basis. Far from the traditional concept of an intense and long-lasting fragrance, these new mists are presented …

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Vogue broke the news in on Tuesday, April 7, 2026.
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