US EditionBelgian sneaker start-up SJ: “We want to build a brand that lasts generations” - RetailDetail EU
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Belgian sneaker start-up SJ: “We want to build a brand that lasts generations” - RetailDetail EU
Launching a new sneaker brand in a saturated market full of giants? Cortina is doing so confidently. From its headquarters in Oudenaarde, the Belgian family company is building SJ, a disruptive lifestyle brand born out of… safety footwear. “We want to surprise customers: with style, quality, and comfort, at an accessible price”, says brand director Thomas Vulliez. From safety shoes to lifestyle Cortina is hardly a newcomer in the footwear indust…
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