Belgian Pie-Thrower, Scourge of Celebrities, Dies at 80
His partner said he spent more than three decades targeting celebrities and called pieing an anarchic performance art.
- Belgian comedian Noël Godin, famous for his custard-pie attacks on celebrities, died at age 80 on Sunday; his partner Sylvie Broodthaers confirmed the death to AFP on Monday.
- Operating under the pseudonym Georges Le Gloupier, Godin launched his "anarcho-confectioner" campaign in 1969 by targeting French novelist Marguerite Duras, beginning a three-decade career of symbolic attacks.
- While his 1998 hit on Microsoft boss Bill Gates remained his "best coup," Godin systematically rejected "contract pie attacks," refusing offers to target A-listers Sharon Stone and Catherine Deneuve at the Cannes Film Festival.
- A 2002 attack on French presidential candidate Jean-Pierre Chevenement at a Paris book fair led to Godin's conviction; more than 1,000 supporters later held a fundraising party to cover his legal costs.
- The practice of "entartage" spread globally following the 1998 Gates incident, inspiring movements like the Biotic Baking Brigade in the United States and the "Entartistes" in Canada.
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The Belgian artist, known for numerous pie throws on celebrities such as Microsoft co-founder Bill Gates, is dead.
He had made emulations in Quebec, where Jean Charest and Mathieu Bock-Côté were among their victims.
The world of humor is mourning after the death of Noël Godin at the age of 80, this Sunday, August 23, 2026 in Brussels. For decades, the Belgian humorist attacked personalities with his famous cream pies.
Microsoft founder Bill Gates, former French President Nicolas Sarkozy, and French singer Patrick Bruel. They all had a cream pie thrown in their faces by Belgian writer and critic Noël Godin. The world's most famous pie thrower passed away this weekend at the age of 80. In the late 1960s, the Belgian, working as a columnist and film critic, became fascinated by the fictional character Georges Le Gloupier, created by a French journalist. He appr…
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