Behind LandDesign’s Transformation Into a Powerhouse Firm

Behind LandDesign’s Transformation Into a Powerhouse Firm

A humble attitude brought the Charlotte firm work for three decades. Pulling out of the recession called for bolder moves. By Bradford McKee In 2014, six years after the Great Recession showed up at LandDesign’s doorsteps, Rhett Crocker, ASLA, was looking to lead the firm out of survival mode. Crocker had just become the firm’s fifth president. He wanted to attract new kinds of clients—national ones with big names—but few seemed to recognize the…