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Beer and cider sales outpace inflation for St Patrick celebrations

Summary by Beer Today
A long overdue spell of warm weather and a bumper St Patrick’s Day helped to revive on-trade drinks sales in mid-March, according to NIQ’s Daily Drinks Tracker. It shows average sales in managed venues in the week to Saturday, 21st March, were 6.4% ahead of the same period in 2025. This made it the best performing week of 2026 so far. Trading was boosted by sunny weather in many parts of the country, with sales up by 22.8% on Wednesday, 18th Mar…
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Beer Today broke the news in on Wednesday, April 1, 2026.
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