US EditionBed Bath & Beyond to Reopen Brick-and-Mortar Locations with Slightly Different Name
NASHVILLE, TENNESSEE, AUG 5 – The Brand House Collective will pilot the reopening with a flagship Nashville store and plans to convert 75 Kirkland's Home stores by 2026, honoring legacy coupons at launch.
- On August 8, 2025, The Brand House Collective, which was previously known as Kirkland's Inc., will unveil its inaugural Bed Bath & Beyond Home retail location in Nashville.
- This event follows a 2024 strategic partnership between The Brand House Collective and Beyond Inc., Bed Bath & Beyond's parent, aiming to merge Kirkland's Home with the revived brand.
- The new store combines Kirkland's heritage with Bed Bath & Beyond's history by honoring the famous coupon tradition and welcoming customers to redeem their pre-2023 bankruptcy Bed Bath & Beyond coupons.
- Amy Sullivan, who leads The Brand House Collective, expressed enthusiasm about relaunching a beloved retail brand with a new vision focused on modern family life at home.
- The launch serves as a trial phase for transforming approximately 75 former Kirkland's locations into stores under the Bed Bath & Beyond Home brand, representing a key step in the company’s broader strategy to rejuvenate and expand its physical retail presence.
13 Articles
13 Articles
Kirkland's Is Making Major Changes—Including A New Name
Something exciting is coming.Getty ImagesKey PointsKirkland's Home is rebranding and merging with Bed Bath & Beyond Home, with the first store conversions happening near Nashville.Select Kirkland’s stores will transition into Bed Bath & Beyond Home locations, blending both brands’ styles and selections.Kirkland's gift cards and rewards will still be honored.Kirkland's Home is joining forces with Bed Bath & Beyond Home, the new iteration of the o…
Bed Bath & Beyond to reopen brick-and-mortar locations with slightly different name
(KTLA) – The new parent company of a well-known home goods retailer plans to open a new brick-and-mortar location this month, two years after the brand liquidated and closed hundreds of stores nationwide. The grand opening of the first Bed Bath & Beyond Home store is set for Aug. 8 in Nashville, the Brand House Collective Inc., formerly Kirkland's Inc., announced in a news release. "We're proud to reintroduce one of retail's most iconic names wi…
Iconic home goods retailer returning with 1st store, new name
The new parent company of a famous home goods retailer plans to open a new brick-and-mortar location this month, two years after the brand liquidated and closed hundreds of stores nationwide. The grand opening of the first Bed Bath & Beyond Home store is set for Aug. 8 in Nashville, the Brand House Collective Inc., formerly Kirkland's Inc., announced in a news release. "We're proud to reintroduce one of retail's most iconic names with the launch…
Krem2 News
Bed Bath & Beyond gives sneak peek inside flagship store as it prepares to reopen
Remember those iconic blue coupons? Two years after closing all of its stores around the country, a major retail chain is returning under a new name.
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