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“Because the Good Always Returns”, Coca-Cola Reinforces Its Commitment to the Bolivian Pocket
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Coca cola launched its new “Because the Good Always Returns” campaign at the facilities of the Los Andes Crucero Cholet in the city of El Alto. The event sought to connect with the local identity and reaffirm the brand’s support for the family economy, continuing the initiative “Together in All” presented in mid 2025. During the event, Claudia Guereca, Embol Marketing Manager, highlighted that this proposal seeks to encourage the use of returnab…
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