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European Commission Accuses Shein of Manipulative Sales Tactics

Summary by Brainz.
Chinese retailer, Shein, could be hit with fines after an investigation by the European Commission suggested that the company has been using manipulative sales tactics. Among the tactics flagged were fake discounts. The investigation suggests that Shein displays false original prices but also deploys countdown timers, which continuously reset. This means that the customer feels that they need to buy straight away. The report by The Commission an…

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Spiegel broke the news in Germany on Thursday, May 29, 2025.
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