Jammin' Is Out, Maxima Is In As Bilingual Format Comes To Vegas

Bilingual ‘105.7 Maxima’ Makes Its Vegas Debut.

A fresh tune-in for those visiting Las Vegas for the upcoming NAB Show, as Beasley Media Group debuts “105.7 Maxima, Para Nosotros — It’s for Us” KOAS, a new bilingual station playing pop hits from the ’80s, ’90s and 2000.…

Jammin' Is Out, Maxima Is In As Bilingual Format Comes To Vegas

Beasley Media Group is the latest broadcaster to launch an English-language music/Spanish-language talk hybrid station, as Jammin' 105.7 becomes 105.7 Maxima (KOAS). The station is designed to reflect the bilingual and bicultural identity of Las Vegas.

Beasley Media Group Launches 105.7 Maxima, Para Nosotros– “It’s for Us” - Beasley Media Group, LLC

Beasley Media Group is pleased to announce the official launch of KOAS-FM/ 105.7 Maxima, Para Nosotros – “It’s for Us,” a fresh, bilingual radio station tailored to the unique and diverse community of Las Vegas. 105.7 Maxima offers a distinctive format that blends English and Spanish language pop hits from the 1980s, 1990s, and early 2000s into one dynamic listening experience. The station features Spanish-language announcers and imaging, along …

Beasley’s ‘Maxima’ Move Brings New Hispanic Choice To Las Vegas | Radio & Television Business Report

If you’re still questioning the growth opportunities in the U.S. Hispanic market and the noise about the end of diversity, equity and inclusion programs at companies across the nation has become a distraction, you may want to tune to 105.7 MHz on an FM radio upon arriving in Las Vegas for the 2025 NAB Show. That’s because Beasley Media Group has shifted the station to a blend of Adult Contemporary hits in English and Spanish, with a fully en esp…

Beasley Las Vegas Launches ‘105.7 Maxima’

• No fooling — Beasley Las Vegas chose April 1 to flip Urban AC KOAS (Jammin’ 105.7) to 105.7 Maxima, “Para Nosotros” (“For Us”) a bilingual AC station that blends English and Spanish language pop hits from the ’80s, ’90s, and early ’00s and features Spanish-language personalities and imaging, along with bilingual advertising that speaks authentically to a multicultural audience. While the on-air presentation is in Spanish, the 105.7 Maxima’s mu…

Beasley Brings Bilingual AC To Las Vegas

Beasley Media Group has jumped on the growing Bilingual AC trend as it flipped Adult R&B “Jammin 105.7” KOAS Dolan Springs AZ/Las Vegas to the format as “105.7 Maxima“. Positioning as “Para Nosotros”, the station is featuring a mix of Spanish and English pop hits from the 1980 through early 2000s with Spanish language hosts and imaging. Core artists include: Whitney Houston, Marco Antonio Solis, Madonna, Lionel Richie, Selena, Michael Jackson, S…