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'Be a PleniDude’: How an Italian Oil Giant Conquered TikTok

The utility selected six influencers from more than 500 applicants and gave them year-long contracts to produce energy-transition content.

Summary by DeSmog
Aspiring influencers share pro-industry climate messaging after attending six-week content creation bootcamp.

2 Articles

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‘Be a PleniDude’: How an Italian Oil Giant Conquered TikTok

Aspiring influencers share pro-industry climate messaging after attending a six-week content creation boot camp.

·Los Angeles, United States
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DeSmogDeSmog
Lean Left

'Be a PleniDude’: How an Italian Oil Giant Conquered TikTok

Aspiring influencers share pro-industry climate messaging after attending six-week content creation bootcamp.

Read Full Article
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DeSmog broke the news on Wednesday, May 20, 2026.
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