B.C. files civil claim against e-cigarette giant, alleges company fuelled youth addiction

BC Files Civil Claim Against Vaping Giant Alleging ‘Deceptive’ Marketing Fuelling Youth Addiction

The B.C. government is filing a civil claim against nicotine vape company Juul Labs, saying the company allegedly engaged in “deceptive marketing practices” and fuelled a youth addiction epidemic. “Today, B.C. is once again stepping up,” B.C. Attorney General Niki Sharma said in a Dec. 12 statement. “We are filing a notice of civil claim in B.C. Supreme Court under the new Vaping Product Damages and Health Care Costs Recovery Act (VPRA) to hold …

B.C. files civil claim against e-cigarette giant, alleges company fuelled youth addiction

British Columbia has filed a civil claim against e-cigarette giant Juul Labs, saying the company fuelled youth nicotine addiction with “deceptive marketing practices.” Juul Labs denies the province's allegations.