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BBBY is back: Bed Bath & Beyond stock ticker returns today as new owner aims to revive the brand

Summary by Fast Company
Today, Bed Bath & Beyond will be trading on the New York Stock Exchange under its former ticker symbol BBBY. But no, you haven’t missed the home goods retailer’s initial public offering. The brand’s owner, Beyond, has decided to change its company name to that of its most iconic retail brand and, with that change, adopt the former Bed Bath & Beyond ticker as its own stock symbol. Here’s what you need to know about the “return” of BBBY to the sto…

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Fast Company broke the news in on Friday, August 29, 2025.
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