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Bath & Body Works Is 'Peepin' It Real' with a New Spring Collection
The collaboration features a new marshmallow gourmand scent and a curated assortment across body care, home fragrance, and accessories for spring gifting, available in the U.S. and Canada.
- On Feb. 27, 2026, Bath & Body Works announced a limited-time PEEPS collection covering body care, home fragrance, décor and accessories, with loyalty members accessing it online March 1 and all consumers on March 2.
- Amid spring and Easter celebrations, Bath & Body Works said the collaboration aims to capture seasonal nostalgia and gifting demand, continuing its pattern of themed, gifting-focused assortments.
- Peepin' It Real is a marshmallow gourmand scent developed with world-class perfumers, blending fluffy marshmallow, sugar crystals and whipped vanilla, and the collection includes body cream, body wash, fine fragrance mist, PocketBac, and bunny-themed accessories.
- Investors may watch whether the limited-time PEEPS line lifts traffic and gifting demand ahead of the Mar 4, 2026 earnings release and the Mar 6, 2026 dividend payment of $0.20 per share.
- With 1,934 company-operated Bath & Body Works locations in the U.S. and Canada and 544 international franchised locations, the company expanded distribution earlier this month with an authorized Amazon U.S. storefront launched Feb 20, 2026.
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13 Articles
13 Articles
The Toronto Star+8 Reposted by 8 other sources
Bath & Body Works Hops Into Spring With Joy-Filled PEEPS® Collaboration
What to know:
·Toronto, Canada
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Bath & Body Works is 'Peepin' It Real' with a new spring collection
·Indianapolis, United States
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Coverage Details
Total News Sources13
Leaning Left8Leaning Right0Center3Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 27%
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